DIFFERENCE BETWEEN SOCIAL MEDIA OPTIMIZATION (SMO) AND SOCIAL MEDIA MARKETING (SMM)

Social media has become a massive part of our lives, and businesses use it to grow and connect with their audience. However, there are two different strategies that people often talk about: Social Media Optimization (SMO) and Social Media Marketing (SMM). Let's explore the difference in simple terms. What is Social Media Optimization (SMO)? Socia